3 Real-Life Business Intelligence Success Stories

Date: Tuesday, December 5, 2023

What is Business Intelligence (BI)?

Business Intelligence, commonly abbreviated as BI, is a technology-driven process that involves the analysis and presentation of data to assist business leaders, managers, and stakeholders in making well-informed choices. In the corporate realm, BI encompasses an array of tools, methodologies, and processes aimed at collecting, processing, and converting raw data into meaningful insights. These insights, in turn, serve to facilitate business decision-making, streamline operations, and enhance overall performance.

Key constituents of Business Intelligence within organisations encompass the following components:

  1. Data Collection: The BI journey commences by gathering data from diverse sources, including databases, spreadsheets, and external outlets like social media and market data.
  2. Data Transformation: After the various disparate sources of relevant data are identified, it is then cleansed, structured, and organised.
  3. Data Analysis: The analysis of data entails the utilisation of various techniques and tools to uncover patterns, trends, and insights. Frequently, this process employs data visualisation to convey findings in a more comprehensible manner.
  4. Reporting: Reporting is a key facet of BI, as it entails presenting the data analysis in a clear and digestible manner. Reports can manifest as dashboards, charts, graphs, or written summaries.
  5. Data Mining: Data mining is the process of unveiling patterns and trends within extensive datasets. It plays a crucial role in BI by revealing concealed insights that may not be readily apparent through standard analysis.
  6. Predictive Analytics: Predictive analytics leverages historical data and statistical algorithms to predict future trends and occurrences, enabling proactive decision-making within businesses.
  7. Data Warehousing: Data warehousing involves the central storage of data collected from multiple sources, rendering it more accessible for analysis.
  8. KPIs and Metrics: Key Performance Indicators (KPIs) and metrics are employed to gauge the success of business operations. Business intelligence case studies often track and display these metrics.

Business Intelligence is used across all industries and in the public, private and third sector to enhance the decision-making process, uncovering opportunities, and addressing intricate challenges. It provides organisations with a competitive edge by enabling data-driven decision-making based on precise, real-time information. Examples of BI can be customized to meet the specific requirements of an organisation, be it for augmenting sales, optimising supply chains, improving customer service, or any other facet of business management.


Where Is Business Intelligence Applied?


Business Intelligence (BI) finds utility in a variety of sectors, including sales, marketing, finance, and operations departments. These applications involve quantitative analysis, assessing performance against organisational objectives, extracting valuable customer insights, and facilitating data sharing to pinpoint fresh prospects.

Here are instances of how different teams and divisions employ Business Intelligence:


By merging financial data with information from operations, marketing, and sales, users can extract insights which can better inform financial decisions.


Business intelligence tools empower marketing professionals to monitor campaign metrics from a centralised digital hub. BI systems enable real-time campaign tracking, assess the performance of each campaign, and help with the planning for future activity. This data provides marketing teams with enhanced visibility into their overall performance and supplies contextual visuals for company-wide communication.


Sales data analysts and operations managers frequently rely on BI dashboards and Key Performance Indicators (KPIs) to swiftly access complex information, such as discount analysis, customer profitability, and customer lifetime value. Sales managers use dashboards featuring reports and data visualisations to keep tabs on revenue targets, sales representative performance, and the status of the sales pipeline.


Managers in the operations department can expedite decision-making by accessing and analysing data, including supply chain metrics. This allows them to identify opportunities for optimising processes, which will ultimately save time and resources. Business intelligence also plays a role in ensuring that service level agreements are met, and distribution routes are improved.

In a data-driven organisation, every department and employee can leverage the insights generated by BI.


Real world examples of BI in action


Technology sector - Koodos prove their concept

Koodos is shaking up the world of Gen Z content curation with its innovative, user-generated technology. Praised as the ultimate music messaging platform by a prominent venture capitalist and often dubbed "the music-focused Pinterest of messaging," this startup that originated from Harvard Business School empowers users to unearth fresh media and maintain connections in an easily accessible manner.

Koodos has completely transformed the dynamics of data-driven relationships with its inventive approach. By the simple act of sending an emoji to 566-367, users can receive personalized song recommendations from real people, infusing music discovery with a social and individual touch.

Before embracing a Business Intelligence solution, the company grappled with the challenge of accurately assessing the performance of their products. The tedious process of downloading logs in CSV format and manually inputting them into Google Sheets was far from efficient, especially given their decentralised data structure.

How BI Made a Difference

Koodos harnessed the capabilities of Business Intelligence to gain a comprehensive understanding of their product experiments, leading to more effective solutions.

By centralising their log data within a Business Intelligence tool, Koodos gained access to invaluable insights. Through streamlined queries and user-friendly dashboards, they were able to spot real-time trends, such as the discovery that Gen Z users recommend more songs when someone expresses sadness with a 🥺 emoji compared to those who feel like 🕺. Armed with these strategic findings, Koodos enhanced its product offerings and solidified its reputation for delivering results backed by data.


Transportation sector: Helping New York Shipping Exchange move faster

NYSHEX is transforming the landscape of international shipping through cutting-edge technology and the utilisation of Business Intelligence (BI).

To comprehensively evaluate the overall performance of the company, NYSHEX were having to laboriously migrate data from their proprietary application and cloud-based apps into Excel. This process, owing to its intricate nature, restricted data accessibility to a select few people, which overstretched resource when requests for reports were made.

Within NYSHEX, CEO Gordon Downes recognised an opportunity to empower the engineering team by giving them greater access to information, thereby liberating valuable time. He sought a solution that would enable him and his colleagues to swiftly access critical data when it was most needed.

The Role of BI

NYSHEX's decision to provide company-wide access to their data proved to be a substantial efficiency boost for the organisation. The reporting tool they use does not necessitate coding expertise, meaning all team members can efficiently engage with queries and reports without the need for extensive time or a deep understanding of complex structural languages. This approach enhances data accessibility and expedites the decision-making process.

In order to stay competitive in a data-centric world, every business must enable its workforce to leverage insights derived from corporate data. Low-code/no-code BI solutions play an essential role in achieving this objective and optimising organisational performance.


Retail sector: Stitch Fix get scientific around BI

Stitch Fix provides online personal clothing and accessory styling services. The company uses recommendation algorithms and data science to personalise clothing items based on size, budget and style.

The company wanted to reduce returns, keep repeat customers and generate word-of-mouth business with recommendations from customers to their friends and family.

How BI Helped

Stitch Fix collects data within BI throughout the buying process, meaning the more a customer shops with Stitch Fix, the better the styling team comprehends their taste in clothing. The company hired astrophysicists to decode the different personal style components—intricate work that would be impossible without the powerful analytics of BI.

Using business intelligence to profile buyers and their preferences, the company, which started in 2011, reported a customer base of 3.4 million in 2020 and revenues of $1.7 billion in fiscal year 2020.


In conclusion: the power of BI

By leveraging the capabilities of Business Intelligence, organisations can enhance their decision-making capabilities by fostering a culture that champions data democracy and collaboration. This technological prowess expedites decision-making, bringing increased efficiency to daily operations.

In summary, the success stories of implementing Business Intelligence applications illustrate the immense potential for growth and advancement within businesses. Business Intelligence offers numerous benefits, opening pathways to heightened efficiency, increased sales, the cultivation of customer loyalty, and the attainment of competitive advantages.


Further help

Village Software deliver a Full day session to help organisations plan their Analytics Strategy. Using the Village BI strategy framework this session is designed to help you:

  1. Identify key department advocates and sponsors.
  2. Identify key analytics requirements for each part of your business.
  3. Ascertain the required data sources.
  4. Agree the solutions architecture.
  5. Agree key people as well as in-house and Village resource input style.
  6. Agree next steps.

Please get in touch for further information.

Other related resources

  • GUIDE DOWNLOAD: Business Intelligence for Business Leaders: overcoming everyday data issues which you are able to download here.
  • For further blogs and insights please visit our website.

Graham James

Graham's background is in Enterprise Information Solutions within the Manufacturing, Education, Healthcare and Supply Chain sectors. The depth of his Board level experience in IT adds dynamism to the management team to grow in traditional and new markets.

Read more posts by Graham James